13 Visual Decisions That Separate Professional Brands From Amateur Ones
Thirteen visual choices that make a small brand look consistent and professional.
$8.99
A practical 21-page PDF covering thirteen decisions about fonts, logo, color, white space, photography, and templates that keep a brand's visuals consistent.
Who it is for
Small business owners and creators who design their own materials without a designer.
What is inside
- Choose two fonts maximum, not seven
- Your logo must work in pure black
- Define exact color values, not "kinda blue"
- White space is a design element, not wasted space
- Establish clear logo placement rules
- Pick one primary color, not a rainbow
- Your visual style needs documented guidelines
- Typography hierarchy
- Plus five more decisions, an introduction, and a conclusion
Includes: A short explanation and a practical takeaway for each item.
How to use it
Read it through once, then print the pages you want to work on and write on them by hand. You can also annotate the PDF with any app that supports PDF markup.
File details
PDF, 21 pages, US Letter (8.5 x 11 in), about 0.6 MB. Static PDF: it is printable but does not contain fillable form fields. Opens in any standard PDF reader.
License
Personal use only. You may download, print and use this resource for yourself and your household. You may not resell, redistribute, share the file, or use it commercially.
Please note
General educational information only. It is not legal, financial, medical, tax or other professional advice; consult a qualified professional about your own situation.