20 Colour Mistakes That Make Brands Blend In
Twenty common brand colour mistakes and what to do about each.
$8.99
A practical 23-page PDF covering twenty mistakes in choosing and applying brand colours, from treating colour as taste to skipping contrast checks.
Who it is for
Founders, marketers, and designers choosing or reviewing a brand palette.
What is inside
- You treat colour as a taste decision
- You spend 20 minutes on a 90-second decision
- You save the colour choice for last
- You stop at "blue means trust"
- You pick the same colour as everyone else
- You ignore the saturation slider
- You forget colour means other things abroad
- You judge a colour in isolation
- Plus twelve more mistakes, an introduction, and a conclusion
Includes: A short explanation and a practical takeaway for each item.
How to use it
Read it through once, then print the pages you want to work on and write on them by hand. You can also annotate the PDF with any app that supports PDF markup.
File details
PDF, 23 pages, US Letter (8.5 x 11 in), about 0.9 MB. Static PDF: it is printable but does not contain fillable form fields. Opens in any standard PDF reader.
License
Personal use only. You may download, print and use this resource for yourself and your household. You may not resell, redistribute, share the file, or use it commercially.
Please note
General educational information only. It is not legal, financial, medical, tax or other professional advice; consult a qualified professional about your own situation.