21 Brain Triggers That Make People Stop, Read, and Buy
Twenty-one attention and persuasion principles for marketing copy.
$8.99
A practical 29-page PDF covering twenty-one well-known attention and decision principles and how each can be used in marketing.
Who it is for
Marketers, copywriters, and business owners who write their own marketing.
What is inside
- The 2.8-second window
- Pattern interruption
- Loss aversion
- Social proof specificity
- The Von Restorff effect
- Cognitive fluency
- The Zeigarnik effect
- Reciprocity priming
- The decoy effect
- Sensory language
- Plus eleven more triggers, an introduction, and a conclusion
Includes: A short explanation and a practical takeaway for each item.
How to use it
Read it through once, then print the pages you want to work on and write on them by hand. You can also annotate the PDF with any app that supports PDF markup.
File details
PDF, 29 pages, US Letter (8.5 x 11 in), about 1.0 MB. Static PDF: it is printable but does not contain fillable form fields. Opens in any standard PDF reader.
License
Personal use only. You may download, print and use this resource for yourself and your household. You may not resell, redistribute, share the file, or use it commercially.
Please note
General educational information only. It is not legal, financial, medical, tax or other professional advice; consult a qualified professional about your own situation.