Beginner's Guide to A/B Testing
A beginner's book on planning, running, and reading A/B tests.
$8.99
A practical 79-page PDF book covering what A/B testing is, how to prioritize what to test, designing an experiment, reading results, and building a testing habit.
Who it is for
Marketers and business owners new to testing web pages, emails, or ads.
What is inside
- A/B testing basics
- Setting the stage for success
- Designing your experiment
- Letting data lead the way
- Moving beyond individual wins
- Mastering the iterative process
Includes: Full chapters with practical steps, plus the publisher's disclaimer page.
How to use it
Read it through once, then print the pages you want to work on and write on them by hand. You can also annotate the PDF with any app that supports PDF markup.
File details
PDF, 79 pages, US Letter (8.5 x 11 in), about 3.3 MB. Static PDF: it is printable but does not contain fillable form fields. Opens in any standard PDF reader.
License
Personal use only. You may download, print and use this resource for yourself and your household. You may not resell, redistribute, share the file, or use it commercially.
Please note
General educational information only. It is not legal, financial, medical, tax or other professional advice; consult a qualified professional about your own situation.