Build Your Brand Guide in One Weekend

A practical 21-page PDF guide covering a five-phase weekend process: defining the brand's character, choosing colors and fonts, curating a wordmark, photos, and icons, assembling the guide in Canva, and maintaining it.

Who it is for

Small business owners and solo creators who need a basic brand guide and plan to make it themselves.

What is inside

- Phase 1: Saturday morning, strategy and soul

- Phase 2: Saturday afternoon, visual building blocks

- The 60-30-10 framework and the rule of two fonts

- Phase 3: Sunday morning, asset curation

- Phase 4: Sunday afternoon, assembling your brand bible in Canva

- Phase 5: Monday and beyond, maintenance and auditing

- How to evolve (the 10% rule)

- Your brand kit weekend schedule

Includes: Step-by-step sections you can work through in order.

How to use it

Read it through once, then print the pages you want to work on and write on them by hand. You can also annotate the PDF with any app that supports PDF markup.

File details

PDF, 21 pages, US Letter (8.5 x 11 in), about 0.9 MB. Static PDF: it is printable but does not contain fillable form fields. Opens in any standard PDF reader.

License

Personal use only. You may download, print and use this resource for yourself and your household. You may not resell, redistribute, share the file, or use it commercially.

Please note

General educational information only. It is not legal, financial, medical, tax or other professional advice; consult a qualified professional about your own situation.