Converting Content Funnel
A book on planning content for each stage of the buying journey.
$8.99
A practical 77-page PDF book covering mapping the buyer's journey, building personas, and planning content for the top, middle, and bottom of the funnel, plus distribution and measurement.
Who it is for
Content marketers and business owners planning a content strategy.
What is inside
- Plot the path
- Know your people
- Spark top-of-funnel curiosity
- Nurture middle-of-funnel trust
- Seal bottom-of-funnel deals
- Distribute and amplify
- Measure, optimize, repeat
Includes: Full chapters with practical steps, plus the publisher's disclaimer page.
How to use it
Read it through once, then print the pages you want to work on and write on them by hand. You can also annotate the PDF with any app that supports PDF markup.
File details
PDF, 77 pages, US Letter (8.5 x 11 in), about 6.9 MB. Static PDF: it is printable but does not contain fillable form fields. Opens in any standard PDF reader.
License
Personal use only. You may download, print and use this resource for yourself and your household. You may not resell, redistribute, share the file, or use it commercially.
Please note
General educational information only. It is not legal, financial, medical, tax or other professional advice; consult a qualified professional about your own situation.