Customer Discovery for a New SaaS Idea

A practical 10-page PDF handbook for early-stage founders and product builders. It covers problem hypotheses, interview selection, neutral questions, current workflows, alternatives, objections, synthesis, and next experiments.

Who it is for

Early-stage founders and product builders.

What is inside

- Learn about the problem before you pitch the solution

- Prepare two or three testable problem hypotheses

- Step by step, part one: find people and set up the conversation

- Step by step, part two: run the interview

- Best practices and practical tips

- Worked example: a fictional scheduling problem

- Common mistakes and troubleshooting

- Interview guide and findings worksheet

- Synthesize findings and choose the next experiment

Includes: Interview guide and findings worksheet; a worked example labeled as fictional; a troubleshooting section; and a closing action plan.

How to use it

Read it through once, then print the worksheet and checklist pages you need and write on them by hand. You can also annotate the PDF with any app that supports PDF markup.

File details

PDF, 10 pages, US Letter (8.5 x 11 in), about 0.4 MB. Static PDF: it is printable but does not contain fillable form fields. Opens in any standard PDF reader.

License

Personal use only. You may download, print and use this resource for yourself and your household. You may not resell, redistribute, share the file, or use it commercially.

Please note

General educational information only. It is not legal, financial, medical, tax or other professional advice; consult a qualified professional about your own situation.