Funnel Mapping Blueprint
Map your content to each stage of the buyer's journey.
$8.99
A practical 27-page PDF guide covering understanding the content funnel, documenting your buyer's journey, matching content to stages, auditing existing content, and prioritizing gaps.
Who it is for
Content marketers and business owners planning what content to create next.
What is inside
- Understanding the modern content funnel
- Define your revenue goals and conversion targets
- Understand your ideal buyer's journey
- Align content objectives to funnel stages
- Audit your existing content
- Identify and prioritize content gaps
- A case study in gap analysis
Includes: Step-by-step sections you can work through in order.
How to use it
Read it through once, then print the pages you want to work on and write on them by hand. You can also annotate the PDF with any app that supports PDF markup.
File details
PDF, 27 pages, US Letter (8.5 x 11 in), about 1.3 MB. Static PDF: it is printable but does not contain fillable form fields. Opens in any standard PDF reader.
License
Personal use only. You may download, print and use this resource for yourself and your household. You may not resell, redistribute, share the file, or use it commercially.
Please note
General educational information only. It is not legal, financial, medical, tax or other professional advice; consult a qualified professional about your own situation.