How to Build a Consistent Visual Identity
A book on building and maintaining a simple brand kit for a small business.
$8.99
A practical 59-page PDF book covering turning business values into visuals, choosing fonts and colors, settling on a logo and photo style, assembling a brand guide, and keeping it consistent over time.
Who it is for
Small business owners and creators who want a consistent look without hiring an agency.
What is inside
- The hidden cost of visual inconsistency
- Translating business values into visuals
- Choosing fonts and colors that connect
- Curating your logo and visual style
- Assembling your master brand guide
- Maintaining consistency as you grow
Includes: Full chapters with practical steps, plus the publisher's disclaimer page.
How to use it
Read it through once, then print the pages you want to work on and write on them by hand. You can also annotate the PDF with any app that supports PDF markup.
File details
PDF, 59 pages, US Letter (8.5 x 11 in), about 2.9 MB. Static PDF: it is printable but does not contain fillable form fields. Opens in any standard PDF reader.
License
Personal use only. You may download, print and use this resource for yourself and your household. You may not resell, redistribute, share the file, or use it commercially.
Please note
General educational information only. It is not legal, financial, medical, tax or other professional advice; consult a qualified professional about your own situation.