The Neuromarketing Edge
A book on how attention and decision-making research applies to marketing.
$8.99
A practical 73-page PDF book covering how people filter and notice messages, curiosity, ease of processing, social proof, framing, and choosing which approach to use, with an ethics framework.
Who it is for
Marketers and business owners who want a deeper explanation of why some messages land.
What is inside
- The brain's filtering system
- The anatomy of curiosity
- Designing for processing ease
- The science of herd behavior
- Framing risk and loss aversion
- The strategy selection matrix
- Sustaining your marketing edge
Includes: Full chapters with practical steps, plus the publisher's disclaimer page.
How to use it
Read it through once, then print the pages you want to work on and write on them by hand. You can also annotate the PDF with any app that supports PDF markup.
File details
PDF, 73 pages, US Letter (8.5 x 11 in), about 3.5 MB. Static PDF: it is printable but does not contain fillable form fields. Opens in any standard PDF reader.
License
Personal use only. You may download, print and use this resource for yourself and your household. You may not resell, redistribute, share the file, or use it commercially.
Please note
General educational information only. It is not legal, financial, medical, tax or other professional advice; consult a qualified professional about your own situation.