The Science of Colour in Branding
A book on choosing, building, and applying a brand colour system.
$8.99
A practical 67-page PDF book covering how colour shapes first impressions, what colours tend to signal, setting positioning before palette, building a four-tier palette, and testing it across real uses.
Who it is for
Founders, marketers, and designers who want a reasoned way to choose brand colours.
What is inside
- The science of first impressions
- What colours actually mean
- Position before palette
- Building your brand colour system
- Apply, stress-test, and hold the line
- The 5D method in practice
- The honest limits of the method
Includes: Full chapters with practical steps, plus the publisher's disclaimer page.
How to use it
Read it through once, then print the pages you want to work on and write on them by hand. You can also annotate the PDF with any app that supports PDF markup.
File details
PDF, 67 pages, US Letter (8.5 x 11 in), about 8.8 MB. Static PDF: it is printable but does not contain fillable form fields. Opens in any standard PDF reader.
License
Personal use only. You may download, print and use this resource for yourself and your household. You may not resell, redistribute, share the file, or use it commercially.
Please note
General educational information only. It is not legal, financial, medical, tax or other professional advice; consult a qualified professional about your own situation.