The Storyselling Framework
Three story structures for marketing emails and sales pages.
$8.99
A practical 30-page PDF guide covering three storytelling structures for marketing, matching stories to the customer journey, and drafting, pacing, and editing a story.
Who it is for
Marketers, copywriters, and business owners who write emails or sales pages.
What is inside
- Understanding storyselling
- The value-driven narrative
- The three core storyselling frameworks
- Matching stories to journey stages
- From concept to conversion: drafting your story
- Pacing and call-to-action placement
- Enhancing your storyselling
Includes: Step-by-step sections you can work through in order.
How to use it
Read it through once, then print the pages you want to work on and write on them by hand. You can also annotate the PDF with any app that supports PDF markup.
File details
PDF, 30 pages, US Letter (8.5 x 11 in), about 2.9 MB. Static PDF: it is printable but does not contain fillable form fields. Opens in any standard PDF reader.
License
Personal use only. You may download, print and use this resource for yourself and your household. You may not resell, redistribute, share the file, or use it commercially.
Please note
General educational information only. It is not legal, financial, medical, tax or other professional advice; consult a qualified professional about your own situation.