The Three-Number Pricing Formula

A practical 28-page PDF guide covering moving from hourly to flat-rate pricing using three numbers (a floor price, a market reference price, and a validation price), presenting the price, and deciding when to raise it.

Who it is for

Freelancers and new service providers setting a price for a first offer. It is general education, not personal financial advice.

What is inside

- Value-based pricing over hourly rates

- Step 1: Calculating your floor price

- Step 2: Finding your market reference price

- Step 3: Setting your validation price

- Presenting your price

- The five core objections and what to say

- The five-step sales call flow

- When and how to raise your prices

- Action plan

Includes: Step-by-step sections you can work through in order.

How to use it

Read it through once, then print the pages you want to work on and write on them by hand. You can also annotate the PDF with any app that supports PDF markup.

File details

PDF, 28 pages, US Letter (8.5 x 11 in), about 1.2 MB. Static PDF: it is printable but does not contain fillable form fields. Opens in any standard PDF reader.

License

Personal use only. You may download, print and use this resource for yourself and your household. You may not resell, redistribute, share the file, or use it commercially.

Please note

General educational information only. It is not legal, financial, medical, tax or other professional advice; consult a qualified professional about your own situation.