Write the One-Page Colour Brief

A practical 27-page PDF guide covering why a colour decision needs a brief, the three positioning anchors, testing each colour against the brief, mapping competitors, and fitting it all on one page.

Who it is for

Founders and marketers about to choose brand colours or brief a designer.

What is inside

- Why a colour decision needs a brief

- The artefact you walk away with

- The three positioning anchors

- Run every colour through the brief

- The three-yes rule

- Map the competitive set without copying it

- Put the brief on one page

- Three obstacles that stall the brief

- Action plan

Includes: Step-by-step sections you can work through in order.

How to use it

Read it through once, then print the pages you want to work on and write on them by hand. You can also annotate the PDF with any app that supports PDF markup.

File details

PDF, 27 pages, US Letter (8.5 x 11 in), about 1.3 MB. Static PDF: it is printable but does not contain fillable form fields. Opens in any standard PDF reader.

License

Personal use only. You may download, print and use this resource for yourself and your household. You may not resell, redistribute, share the file, or use it commercially.

Please note

General educational information only. It is not legal, financial, medical, tax or other professional advice; consult a qualified professional about your own situation.